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Management of Art Galleries, by Magnus Resch
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The art world is tough, the rules are a mystery, and only the lucky ew make money' - so how can galleries succeed?
What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch?s insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.
- Sales Rank: #324838 in Books
- Published on: 2016-11-14
- Original language: English
- Dimensions: 8.25" h x .68" w x 5.75" l, .0 pounds
- Binding: Paperback
- 152 pages
Review
""
"This book caused a furor." —Bloomberg
"Magnus Resch is the world's most controversial art economist." —Artsy
"Entertaining, necessary, in short: brilliant." —Huffington Post
"The data is impressive!" —The Art Newspaper
"Amusing, interesting, worthwhile." —Art Magazine
"The first real handbook for art galleries." —BZ Berlin
"If you take Management of Art Galleries with humour and a 100 grains of salt you may find yourself enjoying a chuckle while taking in a handful of fun facts and studies." —The Art Newspaper
"A compelling read that explores the inner workings of a very private world... A concise and well-structured book... [Resch's] classification of artists is as accurate as entertaining: superstars, mature/successful artists, local shop artists, vanity artists and poor dogs... A fascinating insight."—FadMagazine.com
About the Author
Magnus Resch is an entrepreneur who lectures in cultural entrepreneurship at Europe's leading business school, the University of St Gallen, Switzerland. He studied economics at Harvard University and the London School of Economics. Resch's experience as a former gallery owner and as founder of the art-collector database, Larry's List, together with his doctoral studies focused on the art market, give this book persuasive power.
Most helpful customer reviews
1 of 3 people found the following review helpful.
Magnus Resch's takedown of the art industry is shocking... and it's meant to be.
By David A. Bethune
Magnus Resch's takedown of the art industry is shocking... and it's meant to be. His goal is nothing other than the complete revitalization of the art business. In clear, simple charts, Magnus shows that galleries spend 2/3 of their efforts marketing to people who don't buy art. Unsurprisingly, then, most galleries fail to make a profit and many lose money. To make matters worse, all but a few artists also fail to monetize their careers and eventually give up and change jobs! If you're an artist or gallerist, the facts here will hit you like a piano falling out of a window. What you do with this information is up to you. Magnus's hope, and mine, is that many new business models spring to life in order to allow galleries to capture the kind of markets that Apple, Uber, and Amazon have captured. Several different business models will be required. New art *brands* must be established with their own raison d'etre. Let this fascinating book open your eyes and inspire you to a future where all of us in the arts make more money. Highly recommended.
0 of 1 people found the following review helpful.
Four Stars
By Breezee
This was a Christmas gift. I did not read it myself, but am told it is very insightful.
4 of 7 people found the following review helpful.
commonsense and hype is how you do it
By Eric Moonchild
This colorful handbook looks like a fancy college term paper, and is very slick in presenting itself as a supposedly useful tool for galleries.
Yet after wading through the highlighted and multi sized colorful print what it actually advises could be summed up over a cup of coffee, well before it went cold.
I felt tricked in paying a high price for this book. The usefulness and advice is very thin in substance, and very long in presentation.
Like many galleries are.
I prefer my bologna in a sandwich, not as a book.
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