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Event Management, by Donald Getz
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Book focuses on the major innovation regarding the switch in emphasis from supply-side to demand-side approach to event tourism. This represents a paradigm shift that will necessitate adjustment on the part of many practioners and educators. 11 chapters, illustrated and indexed.
- Sales Rank: #2948128 in Books
- Published on: 2013-04-01
- Original language: English
- Dimensions: 9.75" h x 7.50" w x 1.00" l, 1.85 pounds
- Binding: Textbook Binding
- 434 pages
Review
"Donald Getz has produced a text book that has been desperately needed in travel and tourism as well as in event management programs. This book is intended for use as a text book and will be a great tool for students and academics and practioners working in the fields of event management and tourism development. I highly recommend the book for any academic program in tourism and events curriclum if professors want students to be prepared for the fastest growing segment of the tourism industry globally."
Ken Backman, Editor-in-Chief Event Management, An International Journal and Professor, Clemson University --Event Management Vol.17 #1, 2013
About the Author
Donald Getz, Ph.D. Professor of Tourism The University of Queensland, Australia Affiliated with the Norwegian School of Hotel Management, the University of Stavanger, Norway. He currently resides in Calagary,Canada. Authored: Event Management & Event Tourism, Explore Wine Tourism, Co-Founding Editor Festival Management & Event Tourism
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